Owner, Transitional Marketing Services
Transitional Marketing Services was established by Nancy Werner in 2006 as a result of her own personal experience with her parents. After navigating through health care, home care, retirement living and hospice with her parents, she was struck with the complexity and emotional impact of the process of seeking care and services for seniors.
Leveraging her 20 years Business Sales & Marketing experience, she began to work with senior service providers of all types to improve their organizations through interim staffing, training and marketing development.
As Marketing and Community Relations Director for some of Washington’s leading Senior Care Communities, Nancy's experience includes start-up implementation, re-branding existing locations and managing the transition between management companies. She has also trained and mentored sales executives to adapt to changing trends and excels in exceeding budgeted census in retirement and assisted living communities, home care agencies and adult family homes.
Throughout her experience, Nancy has developed a large, diverse network of senior care professionals to assist with a variety of training, consulting and project-based needs.