When you get an internet inquiry for your community or your business, how is it answered? Recently, I was in a community and discovered that fifty percent of the people who had received electronic replies had no memory of receiving them. 50%! How can you ensure that you're not wasting 50% of your efforts?
__Many communities are now sending electronic brochures and automated email form letters in response to internet inquiries, which can be a convenient form of communication, but without any follow-up or evaluation it can quickly become a wasted effort. The underlying (incorrect) assumption is that the electronic response is both read and received positively.
While adopting electronic marketing techniques can be a good addition to your existing programs, don't completely eliminate the human connection. If there is a phone number on the inquiry, call! After an initial call, following up with an email can be very effective, then call again.
Make a personal connection, be a real person with a real voice. We are in the business of serving seniors in their life changing decisions - show them you care about helping them make the best decision for them.