When is the last time you "walked" your place of business to see what it looked like? Start with the front door. I recently went to see a client and it was clear that someone had spent the night drinking in front of his office. There were empty beer bottles and cigarette butts in his beautiful planters! Working in the same place every day, we often lose sight of how we look to people visiting us for the first time.
I visited a senior community and the hallways were lined with stuffed animals of every size shape and color. Some made noises, some were old and worn. They had just arrived there over the years. People got used to seeing them.
At another Alzheimer's community there were bare dining room tables with "cream" and "sugar" written on masking tape stuck on shaker bottles. There was a torn awning over the front door. I saw
vinyl exam gloves stacked in boxes outside the apartments. And of course the ever present scotch tape and push pins on every cabinet wall and door.
Think these are small? Have a look at your office or your building next time you tour someone. Do you look like you are worth what you charge? Does your business exude value? Look again. Be ruthless. Be elegant. Look prosperous and successful. It matters, more than you think.