I recently completed a series of mystery shops for a client looking to explore the impact of their on-line presence. Though the surge in their popularity is undeniable, we often debate about the value of Internet inquiries. But the truth is we are not selling dog food, or patio furniture or school supplies. We are selling a promise for the last chapter of someone's life. It is possibly one of the only things you cannot purchase on line.
So what can be done? No matter what it takes, stop your sales team from spewing data about your business, in person, on line or on the phone. It's not that it doesn't matter. It just doesn't matter yet.
My insights for your success.