I get many calls from business owners who want to correct a problem they are having usually related to a lack of revenue, a sales slump, or an under performing sales team. In all cases, changes need to take place - usually sooner rather than later. It might be better training, product improvement, increased marketing effort or sometimes a personnel change. All this takes some hard thought, some thorough investigation and often additional funding to retain an outside professional to help with the process and make the changes.
Did you get the deposit? Did they sign? Did you get the check? Questions we hear everyday in Senior Living. Some days our work is narrowed down to how many move ins will we have, how many hot leads are we working, who can we "close"? If we imagined we got up every morning with the sole aim of collecting checks from would-be residents, none of us would still be in this rewarding, but challenging, business of changing people's lives.
Years ago when I worked for the retail giant Federated, I was privileged to hear a great man speak about the impending demise of the Specialty Store. You remember, those stores where people knew your name, where goods were shipped to your home on approval and where sales ladies in black dresses, and men in suits, showed you to a fitting room or wrapped your gifts.
When is the last time you "walked" your place of business to see what it looked like? Start with the front door. I recently went to see a client and it was clear that someone had spent the night drinking in front of his office. There were empty beer bottles and cigarette butts in his beautiful planters! Working in the same place every day, we often lose sight of how we look to people visiting us for the first time.
My insights for your success.