I am always anxious to hear what’s new, what’s different and who is driving innovation in our field. Recently I attended what I anticipated would be a very special networking breakfast. It was a local provider group, smaller than usual with about 20 people, a great atmosphere for learning about my senior industry colleagues, their products, and their services.
I was looking forward to my first visit to this gathering. The elegant breakfast meeting was held in a prestigious retirement community that had, after 50 years in business, completely changed their culture, their marketing focus and much of their leadership staff in a very energetic attempt to attract the new generation of elderly ready to retire in the new age.
Some of the best retirement and assisted living buildings were represented that morning. I would listen closely to what they had to say about their organizations and their business. So as we finished our meal I looked forward to hearing each person. Everyone would have a small amount of time to say something about who they were, what they did or how they did it.
As we went around the room, each person taking their turn, the first person said her name, her job title, how long she worked there and what her occupancy was. Another said her building was a bit old fashioned and that the food was being upgraded. The next person said she had census issues in Memory Care. The next said they were having an open house to show off their recent remodel. I waited and waited. On and on it went. I never heard anything new, anything different, or anything that distinguished anyone in the room from anyone else.
If you have one minute to talk about your business to a captive audience who may be in a position to promote your work, use your services, or spread the word about your product, what will you say? Call it your pitch, your elevator speech or your 30-second commercial. Whatever you call it, give it some hard thought and some preparation. And next time, say something that matters, sets you apart, or maybe even ask for the business. Your moment is too valuable to waste.
If you’d like more information on how to make your elevator speech count, contact us.
My insights for your success.